E-Marketing is defined as marketing that uses modern technology to promote products where the virtual market is turned into a concrete physical reality. With the rapid development of technology and modern communication tools, the term "e-marketing" has emerged and has become one of the most important sectors in the business world that have grown and demanded during the communication revolution and rapid technological development in recent years. In fact, it is one of the most important foundations in which companies depend on their success, reach their customers, increase their sales, and improve their performance in the event of a failure in their products based on their customers' reactions. Today, companies, institutions, organizations, and individuals need e-marketing to expand their business activities, increase their sales and convey their messages correctly.
The Importance of E-Marketing
The importance of e-marketing can be summarized in several points, most notably:
Continuity of the sale: Since sales are not related to specific dates, it is possible to market products without stopping at all times, which means the opportunity to reach target customers in their spare time and during their work.
Ability to reach geographically remote customers: Because e-marketing is not limited to a specific region.
Low marketing cost: Because planning to create a store to display products is a concern for the investor as a result of the high cost the store needs, such as promotional costs, rents, and various costs, and these costs are lost in e-marketing.
Learning the behavior patterns and displaying the right product for the customer: This helps to create a specific product and service portfolio for each customer group and increase the purchase rates.
Continuity of the relationship between the marketer and the buyer after the first purchase: This relationship is established by marketing new products via advertising emails, as this helps repeat the purchasing process in the future.
The Difference between E-Marketing and Traditional Marketing
Traditional marketing is costly, while the cost of e-marketing is very low. Because, while traditional marketing is done through media tools such as television and newspaper, e-marketing is done over the Internet, where advertisements are free or low cost.
Unlike e-marketing, which makes it easier to communicate with customers through the use of email and other communication tools in traditional marketing, it is difficult to communicate with customers.
While it is not possible to order the product immediately through traditional marketing, it is possible to order the product directly on the website owned by the company in e-marketing.
In traditional marketing, all products of the company cannot be examined due to the large and wide area needed, while in e-marketing, all products are easy to review on the company's website.